Chatbots and automated assistants can take on many use cases and be deployed into a number of different platforms to support your customers.

They can be integrated into any platforms such as website, Facebook Messenger, WhatsApp, Slack, Microsoft Teams.

IBM Watson

Developer tools that make it easy to incorporate conversation, language, and search into your applications. Watson gives you access to detailed developer resources that help you get started fast, including documentation and SDKs on GitHub.

There are several IBM Watson APIs available on the IBM Cloud. One of them is IBM Watson Assistant. Watson Assistant enables you to build apps that include natural language processing and structured conversation. The service provides an API which you can call from an app or website to hook into your chatbot.

Watson Assistant API can:
– Extract meaning from natural language
– Discover patterns in data sets
– Understand the “tone” of language
– Translate languages
– Convert text to speech and speech to text
– Perform text classification
– Build a virtual agent (chatbot)

Watson is more of an assistant. It knows when to seek the answer from the knowledge base, when to ask for clarity and when to lead yourself to the human. Watson Assistant can work in any cloud-allowing businesses to bring AI to their data and apps wherever they are.

IBM Watson Assistant is marketed as a solution for companies of any size who want to build their voice or touch-enabled virtual assistant.
To create chatbot using IBM Watson API is mandatory to have a IBM/Bluemix account to start and its free (Lite Version.) Chatbot is built using intents, entities and Watson Developer Cloud to interact with the chatbot.

When we compare IBM Watson with Dialogflow, there is a question, what is better?
If you need a competent Artificial Intelligence Software product for your company you must make time to examine a wide range of alternatives. Aside from the robust features, the software which is simple and intuitive is always the better product.

In 2019, according to some market research, the user satisfaction level for IBM Watson is at 99% while for Dialogflow is at 96%. Both bot frameworks have their pros and cons. Dialogflow and Watson Assistant provide a UI tool to design conversation flow logic for complex dialogues.

Dialogflow provides maybe an easier and quicker way to create a custom conversational AI bot, while IBM Watson offering are targeting more corporations and enterprise organizations. For those who start to learn how to build a chatbot, maybe is better to choose and begin with Dialogflow.

Watson conversation is expensive compared to Dialogflow, while development interface in Dialogflow could have been better. Dialogflow bot for website integration does not support buttons and links while Watson Assistant for web integrations supports buttons and links usage.

Watson Assistant and Dialogflow integrate with variety of other popular platforms and systems.

Watson is not a single thing. Watson is a collection of APIs that can be used to solve various challenges and Watson Assistant is part of it. Many senior developers think that today there’s nothing on market like Watson Assistant.

With the proper expectations and in the proper hands, Watson’s APIs can be used to do some really phenomenal stuff.

More about Watson Assistant you can read at official IBM website:

We build a lot of different types of chatbots at The Bot Forge and deliver these to a variety of platforms such as Web, Facebook Messenger, Slack or WhatsApp. To create our chat bots we often use different AI platforms which offer more suitable features for a specific project. All the major cloud and open-source providers have adopted similar sets of features for their conversational AI platforms and provide good NLU (Natural Language Understanding). There are also some strong options for open source privately hosted systems.

Conversational AI Platform Features

We wanted to spend some time looking at some of the more popular AI platforms in a bit more depth in this series. To help look at each one we have focused on the following specific features:

API and UI

A conversational AI platform should provide User Interface(UI) tools to plan conversational flow and help train and update the system


As well as intent and entities, a context object allows the system to keep track of context discussed within the conversation, other information about the user’s situation, and where the conversation is up to. This is often the NLP feature which is vital in creating a complex conversation beyond a simple FAQ bot.

Conversation flow

Looking at the current position of a conversation, the context and the user’s last utterance with intents and entities all come together as rules to manage the conversational flow. This can be challenging to create and manage so a platforms’ tools in the form of a flow engine, in code and complimented by a visual tool can provide advantages depending on the chatbot project itself. Other features such as slot-filling (ensuring
that all the entities for an intent are present, and prompting the user for any that are missing) can be important.

Whilst most platforms fall into this category some systems use machine learning to learn from test conversational data and then create a probabilistic model to control flow. These systems rely on large datasets.

Pre-built channel integrations

Having a conversational platform that supports your target channel out-of-the-box can substantially speed up delivery of a chatbot solution and your flexibility in using the same conversational engine for a different integration. This is one of the reasons we really like Dialogflow’s tooling.

Chatbot Content Types

Whist the focus of a conversational AI platform is understanding pure text, messaging systems and web interfaces often involve other content, such as buttons, images, emojis, URLs and voice input/output. The ability of a platform to support these features is important to create a rich user experience and help to manage the conversational flow.


Bot responses can be enhanced by integrating information from the user with information from internal or external web services. We use this type of ability a lot in creating our chatbots and in our opinion feel its one of the most powerful features of a chatbot solution. With this in mind, the ability to configure calls to external services from within a conversation and use responses to manage conversational flow is important in building chatbot conversations.

Pre Trained Intents and Entities

Instead of creating entity types such as dates, places or currencies for each project some systems provide these pre-trained to deal with complex variations. In the same way, common user intents and utterances such as small-talk is offered pre-trained from some platforms.

Analytics and Logs

The key to creating a successful chatbot is that they need to be constantly trained and monitored. To aid in continuously improving the system once initially launched, the
conversational tools should provide a dashboard of the user conversations; showing stats for responses, user interactions and other metrics. Export of these logs is also useful to import into other systems. Other important AI features enable easily training missed intents, catching bad sentiments and monitoring flow.


It can be important to take into account what libraries are provided by an AI platform and in what supported languages. In the end, this may favour your choice of solution if it fits with your current codebase or teams skillset. However, as a full-stack javascript software house, we find Node.JS to be our server stack of choice when building our bots and most AI platforms cater for this.


These are the costs for the cloud hosting and cloud NLU solutions. An important aspect to consider particularly for large scale enterprise chatbots handling large volumes of traffic where NLU costs can reach £1000s a month.

Many providers offer a free tier for their AI platform solutions. A paid for tier will then normally offer enhanced versions of the service with enterprise focused features and support for greater volume and performance. Costs tend to be charged in one of 3 ways, per API call, per conversation or daily active user and also per active monthly user (normally subscriptions are in tiers). We try and look at costs as publicly published for the paid-for plans suitable for enterprise use in a shared public cloud environment.

The Platforms

Keeping all these feature sets in mind we hope to look at the following AI platforms over the coming posts.

  • Botkit
  • Chatfuel
  • Amazon Lex
  • Microsoft Luis
  • Google Dialogflow
  • Rasa
  • IBM Watson

Please get in touch if you feel we should look at a platform which we have missed!

Our first AI platform blog post will be coming soon!


Creating a WhatsApp chatbot with Twilio and Dialogflow:

In this article, I’m going to cover WhatsApp business and dive into creating a WhatsApp chatbot.

Why is WhatsApp so important?

It’s official, WhatsApp has one or two users…yes, that’s the understatement of the year!

In fact, WhatsApp has 1.5 billion users from 180 countries, that makes it the most popular instant messaging app worldwide. This messenger is handy for being secure, fast, and easy to use. It’s not just about the massive number of users though, it’s about engagement. WhatsApp users send about 65 billion messages per day, that is about 750,000 messages per second! WhatsApp usage shows no signs of slowing down.

WhatsApp for Business

Message us on WhatsApp- WhatsApp for Business.

In 2018 WhatsApp announced the official launch of their platform made for business. This allows companies to communicate with clients using WhatsApp for Business instead of having to use their own personal numbers. This will allow companies to automate, sort, and respond to messages on this incredibly popular messaging channel.

As of May 2018 WhatsApp for business had 3 million users.

Whatsapp is well known for protecting your data which includes chats, documents, status updates, photos, videos, voice messages, and calls via WhatsApp’s end-to-end encryption.

As a customer, you know you’re interacting with an officially approved business and all of your rights are protected by WhatsApp’s secure environment so its no doubt that the Whatsapp business client offering is becoming increasingly popular.

Whatsapp Business App

Business Profile

The WhatsApp business client has been built with the SME in mind. The app can help you provide customer support and deliver important notifications to your customers. These WhatsApp Business accounts help brands to improve brand loyalty. A business profile gives the company a familiar “face” and identity.

First off you need to grab the Whatsapp Business App for your mobile phone of choice which is free to download.

WhatsApp Business Profile

Users can create a business profile with helpful information for their customers such as their address, business description, email address, and website.
Steps- Update your business: Open the Whatsapp Business app → Open Settings → Open Business Setting → Business Profile.

Messaging Tools

The Business client provides some really useful automated messaging functionality.

Welcome message

WhatsApp Welcome Message

You can tailor your own greeting message and send to customers who message you for the first time or after 14 days of inactivity.

Quick replies

WhatsApp Quick Replies

Businesses can create their own standard quick reply messages to streamline their conversations and save time.

Away message

You can tailor your own away message and reply when you are away.

Steps- Use messaging tools: Open the Whatsapp Business app → Open Settings → Open Business Setting → Select Away message/Greeting message/Quick replies.

Contact Labels

Another useful feature is the ability to organise chats and contacts with labels.

WhatsApp Contact Labels

Steps- Use Labels: Open the Whatsapp Business app → Open Chat → Open Menu → Select Label chat


The business app also provides statistics covering messages sent, delivered, read, received.

Steps- Access Statistics: Open the Whatsapp Business app → Open Settings → Open Business Setting → Statistics.

WhatsApp Business API

WhatsApp Business API is the enterprise offering for the platform.


The prerequisites for using WhatsApp commercially via the WhatsApp Business API is to either apply for an own account directly from WhatsApp or to buy access from one of the official Solution Providers.

Access to the WhatsApp API has been limited, to say the least, the program is currently in a limited public preview, In fact, at the time of writing, there are only around 40+ companies listed as solution providers. You can still request access but there is no guarantee when/if this will be provided, I think Facebook will be favouring end client/solution provider applications with large estimated numbers of messages. Once you have gained access you will also have the technical challenges of getting set up. A quicker/simpler option is to use one of the solution providers for now. At least whilst you wait for your application access to be approved!

For the purposes of this article, we are going to look at using Twilio as our WhatsApp solution provider.

Girl using WhatsApp chatbot

So what is a WhatsApp chatbot and what are the benefits?

A WhatsApp chatbot is similar to a Facebook Messenger Chatbot. When a user interacts (WhatsApps) your number then the response is handled by your chatbot. So what are the benefits?

Bikeshop chatbot

Creating a WhatsApp BIKE SHOP Chatbot with Twilio and Dialogflow

We are going to look at building a WhatsApp chatbot for a bike shop. The chatbot will be able to answer a simple set of bike shop related questions and book your bike in for a service. We will use Dialogflow to create our chatbot and then connect this to the Twilio Sandbox for WhatsApp. The sandbox enables us to prototype with WhatsApp immediately, without waiting for the approval of our number.

There are some things to consider using the sandbox:

If you tell your customers that you will be using their email address and mobile phone number to send them information about your services and products, you should do that and nothing more.

Step1 — Setup Up Your Twilio Account

Signing up with Twilio is the next step and it’s free with no need to provide a credit card, bonus!

  • Try sending messages:
    1. First by sending a message to the test number to link your number to the sandbox.
    2. Then Send a One-Way WhatsApp Message. It’s interesting to note that you must use a pre-approved template from WhatsApp.
    3. Try sending Two-Way Messaging. Note 2-way messaging means you now have 24-hours between your Sandbox and your WhatsApp account, without the use of templates.

Step2- Create your Dialogflow Agent

We won’t go into detail here into how to create a Dialogflow agent you can learn more here there are are plenty of good resources, we recommend taking a look at this. If you want to use the agent we have built you can create an agent and use the restore from zip feature of the Dialogflow console to import our agent which you can download from here.

Step3- Enable Twilio Integration in Dialogflow Agent

In the Dialogflow console → Under integrations → select Twilio (Text messaging) → in the settings window, there will be a Request URL (seen here in green).

Dialogflow Console

Copy this URL and go to your Twilio account in the Sandbox configuration and paste into the “WHEN A MESSAGE COMES IN FIELD”.

Dialogflow Twilio

Once you’ve done that go back to your Dialogflow Twilio settings window and input the rest of the account details: Make sure you have your Twilio API Credentials to hand, you will need Account SID, Auth Token, Phone number — Used to authenticate REST API requests.
Steps- API Credentials: Log-into Twilio → Open Dashboard → Open Settings → General.

Step4- Testing your Agent

At this point, if you have properly carried out all the steps you should be able to send a WhatsApp message to your number and the response will come from the Dialogflow chatbot. You can see ours below. Notice the sandbox limitation; Sandbox numbers are branded as Twilio numbers.

WhatsApp Chat Conversation

Our WhatsApp chatbot in action

Adding some other cool functionality

Hi {{1}} your bike {{2}} is completed and can be collected when it’s convenient, the cost for the work is {{3}}. Details of work carried out : {{4}}

Once your Twilio number has been enabled for WhatsApp you can also create your own templates.

Going into Production?

If you want to start using the Twilio API in production you need to enable your Twilio numbers for WhatsApp. This involves initiating a request via Twilio. Fill out this form to send the request. Once you have provisioned your numbers you also need to provide Twilio with your Facebook Business Manager ID.

Creating a WhatsApp Chatbot with Trengo

Trengo offers an omnichannel collaborative platform for their customers. They provide the ability support enquiries across multi channels. One of the cool things about their technology is that their platform supports Business WhatsApp and they have the ability to create chatbots on their platform which can be directly linked to a Dialogflow agent, which is great if you want to create a Dialogflow powered chatbot and easily connect to a WhatsApp number!


Interested in your own WhatsApp chatbot?

General Data Protection Regulation (GDPR) entered into force and was fully operational as of May 25th 2018. You can read all about it here. The new regulations brought a series of changes and improvements while strengthening the current regulatory framework. The GDPR applies to any website or mobile application collecting data from EU residents and that means chatbots and voice assistants as well!

Despite some myths and misunderstandings around GDPR the regulations there has been some success in the new policy despite still being described as being in a transition period. With incidents such as the Cambridge Analytica scandal last year users are even more concerned as to what we do with their data.

It’s important to note that, 71% of UK adults want tougher action in penalising companies that abuse our data privacy by misusing third-party data.

If you use chatbots as part of your sales and marketing strategies, you’ll need to make sure the processes you use to collect consumers’ personal data, as well as what you do with this data are in line with GDPR. Read on for some tips on how to ensure that your chatbots are GDPR compliant.

1. User Consent

Consent is not valid unless it is “freely given, specific, informed, and unambiguous.” Basically, that means a “clicked” agreement is required.
For websites your privacy notice is a great place to get consent from users. Here is a great example:

Don’t forget to update your privacy policy!

One of the rules of the GDPR is that all companies utilizing consumer data need to have a clearly stated privacy policy which contains the following pertinent information:

  • What information is collected?
  • Who is collecting it?
  • Why is it being collected?
  • How long will it be used for?
  • Who will it be shared with?
  • How can consumers withdraw from the agreement to give their data?

For a chatbot, it should provide users with a clear-cut, transparent, distinguishable, and easily accessible form to understand what data is collected, and how it will be used by the bot and organization. This needs to be provided at the start of the conversation and also its often a good idea to provide an easy way to access this in future e.g for bots supporting NLP a free text intent or part of an integration menu such as Facebook Messengers:

GDPR Chatbot consentChatbot Privacy Consent

We’ve found that having a privacy page in place listing all the important information is also an effective way to aid in compliance.


2. Allow users to have their data forgotten

According to the GDPR, users should be able to request that all their Personal Data is removed.

Chatbots need an intent to support this e.g  ‘please forget my data’, ‘delete my personal data’, etc. Or this could be part of the menu system:

Erase Data Chatbot Option

This data removal request needs to be followed up correctly.

3. Allow users to retrieve their data

Users should be able to retrieve their Personal Data.

Chatbot users should be provided with a clear and simple way to access, review and download copies of their data (in an electronic form) that was collected, free of charge. This can be actioned in multiple ways. You could either build a dialogue for this e.g  ‘please tell me what data you are storing’, ‘can you send me my data’. The response should present the data to the user or send an email to start the process.

Allow Data Retrieval Mechanism

4. Use personal data for the stated purposes only

This is vital for becoming GDPR compliant. Your online chatbot may be an informal way of collecting personal data, but it is still considered to be a data collecting and processing tool and so will fall under the GDPR legislation.

Clearly stating what information is used for is key. This means that you are only able to use the data for the stated purposes, such as sending newsletters, emails, SMS marketing messages or contacting users on Facebook Messenger.

Implement a mechanism to make sure users are clear as to what you will do with their data. This can be added as part of a welcome or supported by intent match or part of the privacy policy.

Chatbot Privacy use of information.

If you tell your customers that you will be using their email address and mobile phone number to send them information about your services and products, you should do that and nothing more.

5. Leverage Chatbot Conversation

Chatbots provide an engaging interaction medium for users which is no doubt enhanced by a personalised experience. This will often mean that a chatbot needs to collect some personal data from their users. When designing chatbots always remember to keep privacy first in mind. With a chatbot, it is easy to ask for a users permission and explain why you need it because you are already in a dialogue with your user.

Use opportunities when available to clarify and advise users during the conversation.


6. Safeguarding Data


There are two important roles defined in the GDPR that affect you as a company and the chatbot you build. Firstly, the data controller and secondly, the data processor:

  • Data Controller represents the entity which determines the purposes and means of the processing of personal data
  • Data Processor represents the entity which processes personal data on behalf of the controller

Data controllers are the decision makers about which personal data gets collected, stored and processed – so most companies are considered controllers!

Chatbots are all about data. If you want to create a solid conversational experience, you need to use Natural Language Understanding (NLU) and dialogue systems. The underlying machine learning algorithms need training data in order to improve and learn. Collecting this data is necessary to train the models and the more data you have the better the bot performs.

Data is essential – but it’s also vital to reduce the risk of data breaches and adhere to the GDPR  data processing principles.

With GDPR you are prohibited to store this data without explicit consent from users or if there is no legitimate reason to store this data. If you do have a need to store this data to improve your chatbot’s interaction with consumers, you may not do so unless you have explicit consent.

It’s common for many web and messenger servers to keep different types of logs, such as access, error or security audit logs. These logs might hold personal data such as IDs, IPs, and even names.

Reviewing your logs will allow you to find any personal data and deal with it accordingly.

Cloud Compliance

At The Bot Forge we use the Dialogflow natural language processing engine to create our chatbots. Using Google Cloud services means we can rely on GDPR being upheld with regards to our chatbot data:

At Google Cloud, we champion initiatives that prioritize and improve the security and privacy of user data. We’ve made multiple updates to ensure that Google Cloud customers can confidently use our services now that the GDPR is in effect.

We have peace of mind as compliance with the GDPR is a top priority for Google Cloud. It’s important to have this confidence when using third-party services which handle your data.

Want to talk about GDPR and data privacy? Get in touch if you’d like to chat.

We are often asked this by clients looking to start their first chatbot project. Like most software projects the price really depends on the scale and complexity of the project. This will govern the effort involved to build the bot and define whether it needs to be a custom chatbot or off the shelf solution.

So, let’s take a look at the key drivers impacting the price for custom chatbot development.


The first one is the channel in which the bot should function. By this, I mean where the bot will be used. It could be as a website widget implemented as a popup interface or webpage (You can learn more about webpage chatbots here) or deployed into existing messaging platforms. Facebook Messenger, Slack, Telegram, Viber, Google Assitant are just a few examples with some providing more complex UI elements which can be utilised in your bot.

There are a number of really good bot building platforms for creating UI chatbot interfaces such as Botstar, Chatfuel and Manychat; these offer some free templates and the ability to create chatbots which can be deployed to websites and Facebook Messenger. These Bot building platforms offer some good features: Visual Flow Editors, APIs & Webhook Integrations, Templates, Broadcasting etc. In our experience, we have found that even with free templates there are some costs due to setup and minor customisation. So our minimum price is around £600 with some monthly costs for hosting and chatbot management and training.

Natural Language Ability

If a chatbot is required to support more complex natural language processing features and not just UI elements such as buttons then this will mean that additional effort is needed to train the bot and design and implement a more complex conversational flow. These sort of bots start at around £1500. We utilise Dialogflow Natural Language Processing to offer these types of solutions.

The complexity, scope and volume of the required conversational ability effects cost. This relates to specifics such as:
Number of branches in the conversation tree.
Quantity of questions that have to be handled by the chatbot which can often be in the 1000s.
The complexity of conversational ability ie. support for complex user enquires.
So chatbots which combine richer elements with complex conversational ability can be in the region of £1500 – £3000


The other area which will impact cost is dependent: what the chatbot will need to do carry out its role? Will the chatbot need to integrate with current systems to provide its responses? Will it need to hand over to live agents? Connect with CRM and ticketing solutions? Some chatbots may need to carry out complex interactions to provide answers to customer queries. Bots can even call systems utilising Artificial intelligence to provide relevant information based on historical chat data, for example using,  With so many possibilities for bot features It’s hard to estimate the price here, but these types of chatbots cost from £4000.  For each integration, we would suggest a cost of £1000-2000 it really depends on the amount of development effort required for each one.

Languages and Features

Chatbots are capable of supporting different languages, as long as these are supported by the NLP engine it’s possible to add different language permutations fairly easily. However, each language will need its own testing so costs can be in the region of £500-1000 for each language.

Finally, depending on which channel the bot will work in there is also scope to provide other functionality such as voice capability for web chatbots or enhanced chatbot interface features. Again costs depend on the amount of complexity and effort involved in building each feature. As an example adding voice interaction to a Web chatbot would be £500.


As you can see, the cost of a chatbot project can vary dependent on the features required. However, the cost of a capable chatbot does not have to be prohibitive and it’s often a good idea to start small and add features as business needs require them.

At The Bot Forge, whatever the cost we propose for your chatbot project our aim is to create value for your business and hopefully form a long-lasting relationship.

If you are looking to streamline certain operations of your business, implementing a chatbot is a great way to go about it. After all, you can use technologies such as artificial intelligence (AI) and natural language processing (NLP) so that it can follow different types of conversations with users and provide relevant responses where necessary.

Chatbots are no longer a gimmicky tool available on the internet, as they have gained popularity and sophistication many users are incorporating them into their digital strategy. For example, a large number of businesses now use bots as part of their customer service. As these chatbots never go offline, they are always available to assist users, at any given time of day.

It is a lot cheaper for a business to implement a bot as part of its customer service than hire employees. If you employ an individual, you have to train the person and provide a salary and vacation time. One example is one of our clients who replaced call centre resource with a chatbot to book client meetings.

Chatbots have a lot of advantages, which explains why businesses want to make the most of them. However, while creating these bots, it is natural to make errors, which hampers the user experience. As this might be the first or nth time you are developing a chatbot, you want to make sure it functions as expected. Here are six common mistakes to avoid along with how you can overcome them:

Assuming every user wants to talk

You tend to believe that everyone who visits your page or installs the chatbot on Slack, or other popular messaging platforms wish to start talking to it immediately. However, most of the people on the internet don’t want to communicate with the bot, unless it is necessary.

One reason why chatbots are great marketing tools is that they can engage with prospects by answering important questions. As a result, it brings down the sales friction, making it simpler for the user to invest in what you have to offer.

If your bot starts to message the individual as soon as he/she opens it, there is a high chance the person will find it annoying. A better practice would be to wait for the user to respond or you can leave instructions in the description on how to start conversing with the chatbot. Our sports events Facebook Messenger chatbot Carly utilises this kind of functionality enabling users to set push notifications for their any new sports events based on their own criteria.

Failing to track its performance

Since the chatbot makes use of the latest technological advancements in the industry, you might assume that you shouldn’t keep an eye on its performance. After all, you spent a considerable portion of your time training it, so that it can have a continuous conversation with your customers.

However, you will never know the effectiveness of your bot, if you don’t track the key performance indicators (KPI). These metrics provide a deeper insight into how you can continue to improve your chatbot. For example, you can see where most of the users tend to leave the conversation. With this data, you can think of different ways to keep them engaged so that they continue to talk to your bot. We feel that the history and training tools provided by Dialogflow enable us to track chatbot performance effectively.

Forgetting to list in directories

Once the chatbot is up and running on various messaging platforms or your website, you think you completed your job. All your visitors have to do is start talking to the bot, and it will help them in their tasks.

However, not everyone will know about the existence of your chatbot. Several messaging platforms may not have powerful search, which makes it harder to discover your bot. The best practice is to find third-party websites and lists your chatbot in it. As a result, if people look for your bot on Google or other search engines, the chances of it popping up in the first page of results goes up significantly. The best place to market your own new bot is on your website, why not write a blog post about your chatbot journey, you can guarantee other companies will be interested in your journey.

Impersonal conversations

The reason why people don’t like talking to bots is that the conversation tends to be boring and bland. As a result, they prefer to converse with human beings, as the experience is better in every way.

Think about it, would you like talking to a chatbot which sounds like it is speaking in a monotone? Rather than putting your bot in the same position, you should think of different ways to spice up the conversation. For example, you can ask the user what the chatbot should call the individual while talking to one another.

One thing is key here and we have seen this in our experience: to gain better customer satisfaction it’s better to explain to your users that your bot is a chatbot and not try and masquerade as a human. If users are aware they are talking to a chatbot from the off it will gain confidence and improve the customer experience as the user becomes more forgiving.

Not paying attention to its tone

Since the entire conversation between the chatbot and its users is going to take place via text, you need to pay close attention to its tone. Using the right type of communication will determine whether your bot performs well among its intended target audience.

While this tends to be challenging, there are several ways you can overcome this obstacle. For example, you can ask a small number of people from your target audience, what tone they would find appropriate. At the same time, you can also have a beta group, which allows you to experiment and see which one works well. Matching tone to the industry and subject matter is important to build a satisfying experience for your chatbot users.

Help and Live Agents

Since the purpose of the chatbot is to reduce the workload of your employees, you tend to assume that you don’t need a live agent. The problem with testing is that it may not take into account all the variables present in real-world scenarios. As a result, when you deploy your chatbot, it might not know how to handle a specific question.

Due to this reason, it can go on an endless loop, and the only way out of the conversation is to quit or restart the chatbot. An excellent way to overcome this problem is to allow your chatbot to ask a live agent to join the conversation during this situation. Once the employee helps out the user, he/she can provide information to the developers on how to improve the communication skills of the bot.

It’s also important to provide easy help for users to access during the bot conversation. At The Bot Forge we always implement a help feature for our chatbots so users know what they can do and how they get back on track our Facebook Messenger chatbot for the Fred Whitton Challenge is a perfect example.

Chatbots are becoming a great tool for businesses. You can use them to make life easier for your clients, by assisting them in various functions. By knowing what the common mistakes are, you can avoid them entirely and design the best bots in the industry

The Dialogflow team announced that they would be deprecating their V1 version of the Dialogflow api in Oct 2019

You can read about their official announcement here

The Bot Forge have been following the progress of the latest V2 api since its official launch in April this year, it’s no surprise that the Dialogflow team have made this announcement as they concentrate their efforts on the new API. However it does have some serious implications for existing chatbots utilising the v1 API.


You can see some more details about upgrading from V1 to V2 in the official guide here. We also aim to provide some more detailed information about carrying out an upgrade on this blog so watch out for that.

Anyone who already has built out their website chatbots using v1 API, then they should start planning for the migration sooner rather than later. Any new features should be added after the upgrade. The migration is potentially a non-trivial task, considering some chatbots have some fairly complex code driving their fulfilment. If you have a live bot in production our advice is to set up an upgrade chatbot as a copy of your existing bot project and then work through the upgrade there. You can guarantee that changing to V2 will mean that fulfilment and API calls may stop working. Once the upgrade is complete re-testing all bot functionality is strongly advised before setting live.

Chatbot Web Interfaces

We would recommend everyone who is creating custom website chatbots to do so using the v2 API. All our new chatbots are built using the v2API.

The big change for v2 is that it uses Google’s OAuth2 for its authentication, with v1 you could simply use the client access token when calling the v1 API. Implementing the features required to authenticate against the new v2 API means some significant extra development effort.

If you need assistance or advice with your own chatbot v2 upgrade please get in touch, we are Dialogflow experts and would be happy to help!





At the Bot Forge, we specialise in building chatbots so you feel free to contact us if you want to discuss further.

Chatbots For Business

The business landscape is evolving faster and faster, we look at using chatbots for business to help you remain competitive.

There is so much coverage of artificial intelligence technology and chatbots these days  There is no doubt that chatbots are big news for many different industries, from e-commerce and fashion to healthcare and banking.

Whilst many big brands have already jumped at the opportunity to leverage the technology for others it’s challenging to see where they can be a benefit to your company and whether the cost and effort involved is worthwhile. Some of you may remember many years ago when you were approached by someone selling a shiny website and then later on a new app? You probably asked yourself a similar set of questions..that’s nice and shiny but why do I want it? is it right for us? First things first let’s look at some of the basics.

Chatbots for business - what is a chatbot

The chatbot lowdown

What is a chatbot?

Briefly put a chatbot is a service, powered by natural language processing rules and artificial intelligence (AI), that you interact with via a voice or text-based chat interface. AI technology is used to enable the service to respond to specific user interaction. For example, a user could ask a chatbot a question or give it an instruction and the bot could respond or perform an action as appropriate.

This chat service can take on any number of roles, providing answers, collecting customer information, suggesting products and making sales. They can live in any major chat product (Facebook Messenger, Skype, SMS, Slack, Telegram, Viber, Twitter, Website). They can also be deployed into voice-enabled assistants such as Amazon Echo or Google home. Chatbots can also be developed to include multiple language capability.

Where can a chatbot be used?

Chatbots have been deployed in many different guises as they are extremely flexible and able to take on whatever business need arises.

You could say the possibilities are endless, here are some examples:


CelebrityChatbots for business : celebrity
Katy Perry’s official Facebook Messenger bot.

Customer Service
Chatbots for business : customer support

Vodafone TOBi
Vodafone’s customer service chatbot is based on IBM’s Watson & provides a fully integrated webchat for customers.

ProductivityChatbots for business : Productivity

AceBot a productivity tool with expense tracking & intelligent task management, deployed in Slack.

Sports and Events
Chatbots for business : sports
The Saddleback Fred Whitton Challenge sportive bot is a smart events assistant providing event info to participants.

E-CommerceChatbots for business : e-commerce
The official Lego Facebook Messenger bot. Ready to help your next LEGO purchase.

Chatbots for business : healthcare
Izzy is a period tracking and pill reminder chatbot.

Chatbots for business

The benefits of using chatbots for your business

Provide stellar customer service 24/7

For many businesses, the biggest challenge to serving your customers in several communication channels is responding quickly all of the time.

Constantly available

One of the great benefits of a chatbot is the constant availability. Customer expectations are high expecting a quick response to enquiries. With a chatbot, you can offer your customers a service which is available 24 hours a day even when there are no employees in the office. You can rely on your bot no matter what time of the day or day of the week or timezone the enquiry is coming from.

One example from my own personal experience was with a SAAS which had charged me incorrectly for an amount of money which caused my bank account to go overdrawn. I contacted the customer support chatbot via a web interface at 1 AM and the problem was rectified and money returned promptly the next day. I went from disgruntled to a satisfied customer in a 5-minute chatbot interaction, incidentally, I’m still a customer!

It’s also worth noting that chatbots can be enabled to understand multiple languages. NLP technology will understand queries in different languages and respond appropriately. So if you support a global customer base needing to support multiple language enquiries this does not have to be a problem.

System integration

With the correct integration development, a chatbot is able to answer complex enquiries by integrating with existing CRM, ERP, CMS, and other business-critical applications.
Connect your chatbot seamlessly with your entire business ecosystem.


Chatbots are scalable and capable of handling multiple enquiries, ready to step up when enquiry demands are at their peak.

A well implemented and executed chatbot can give businesses the ability to have more conversations and help more people at once than other alternatives, for example, live chat applications on websites.

This ability to handle the frequent enquires where the responses are often similar facilitates businesses in freeing up staff to deal with the more complex issues.

Although a chatbot cannot handle all customer queries, it can be used to deal with a large number of the routine business enquiries which most companies deal with on a day to day basis.

They improve customer satisfaction

To avoid frustration, a chatbot can be developed to use a “sentiment” function to pass users onto a real advisor if the bot can’t help or if they are not satisfied.
Other benefits can be seen in customer service gains. According to Jon Davies, head of digital at Vodafone, their customer service chatbot, TOBI provides “a far more engaging and personal” customer experience, as well as improving completion rates and reducing transaction times. These types of successes are highlighted in improved net promoter scores (NPS).

Overall chatbots for business can excel in supporting customer service teams in their communications with customers. Providing accessible information 24/7 saves businesses money and time. By 2022 chatbots are expected to save $8 billion7.

Chatbots for business- Drive Sales, Engagement, reach

Drive sales, engagement, reach

These days customers are savvier and demand an intuitive and seamless customer experience. Businesses need to consider using technology to fit in with their communication habits.

Familiar messaging technology

Many users prefer social media and mobile platforms for communication and expect businesses to be online when they are. If users are having a conversation with a chatbot in Facebook Messenger, they are using a conversation channel they are familiar with and they are already using the technology and don’t need to install a new app. The numbers of messenger app users have been steadily rising. As of April 2017 Facebook Messenger had 1.2 billion monthly active users worldwide

Use these channels to reach new and existing customers.

It’s also important to note that 2 out of 3 customers actually prefer to message a business to submit an enquiry rather than use other more traditional channels such as email or phone. Every day 1.4 billion people around the world send over 50 billion messages to communicate with each other. As messaging becomes even more central in people’s lives, demand for service in messaging has continued to rise.

The rise of voice assistants

Voice assistant technology and it’s adoption has gathered serious momentum over the past couple of years. User expectations are rising as they become educated in what it can do. As customers realise that its capabilities go beyond setting a timer, turning down the lights or playing some music; they will look to this channel to make purchases, contact customer support or use as a tool for business specific tasks.

The latest from Google  Popular voice assistants currently include Apple’s Siri, Amazon’s Alexa, Google Now, Google Assistant and Microsoft’s Cortana. The big players are investing heavily in perfecting voice interfaces, read the latest from and

The reach of this sort of technology cannot be underestimated. You can read some of the stats and predictions for voice technology here.

Marketing clout

As an effective marketing tool chatbots can give your company an edge as they can enter into personalized and automated communication with your customers.

Using platforms such as Facebook messenger, substituting emails with push notifications can obtain much higher click-through rates. Used wisely opt-in targeted messages or push notifications have 90% read rates and a 40% click-through rate. Chatbots can be used to send users personalised tips, greetings and information, generating leads, harvesting reviews and forging stronger customer relationships.

Utilising these techniques a chatbot is able to reach participants wherever they are, regardless of where the chat session was initiated, whether on a mobile app, a website and even from social platforms such as Facebook Messenger.

Businesses are finding chatbots to be a great tool to engage with their market: “Our target customers are early adopters of social innovation so a chatbot is the perfect vehicle for us to communicate with them”, Sarah Gower, Adidas.


Chatbots are ideal to answer first customer questions. if the chatbot decides that it can not effectively serve the customer, it can pass those customers to human agents. High value, responsive leads will be called by live agents increasing sales effectiveness.

Chatbots can be used to answer customer’s questions and promote products. Engage with the right customer by analyzing their profile and historical data and user characteristics. A bot can provide a channel for purchasing easily and quickly if requested.


Chatbots for business - conclusion


I’ve really only scratched the surface of chatbot and voice interface technology capabilities and what can be achieved and how it can help your business be more competitive. However, it’s important to consider them carefully.  It’s up to the business to decide if a chatbot is a right move for them, for some the business case may not be there or something to consider in the future. Building a chatbot because you think you should or because its the latest thing can only result in wasted time, money and effort.

I hope you find this post helpful in considering how using chatbots for business can help you to achieve a competitive edge.

If you already have a chatbot idea and want to look into this further have a look at our post planning the best chatbot

At the Bot Forge, we specialise in building chatbots so you feel free to contact us if you want to discuss further.

Planning the best chatbot: 10 questions to answer

Congratulations you’ve had that lightbulb moment and you have an idea to create the best chatbot, or maybe you’ve heard so much about chatbots lately you feel you should explore the idea of using one for your company. If you want to read more about how a chatbot can help your company read our Why using chatbots for business can help you remain competitive blog post

Best chatbot idea

Whatever the reason now its time to start looking at your idea in more detail to plan the best chatbot..but wait that can be hard. Don’t worry, we can help!

Chatbots have progressed rapidly over the past couple of years with advancements in Natural Language Processing (NLP) utilised used across voice and text driven interfaces. There has never been a better time to start a conversational UI project. However its still vitally important to plan your project carefully.

At The Bot Forge, we like to ask our clients the following questions to ensure we have a clear understanding of what they want to achieve with their chatbot project.

So whether you are looking at creating your own bot, or commisioning a team of chatbot experts like ourselves 😉 then it’s important to ask yourself the following 10 questions before you start building the best chatbot.

10 questions to answer to plan the best chatbot

1. What is the purpose of your chatbot?

Why do you want to create a chatbot? What do you want the chatbot to do for your business and how will it achieve your business goals?

Right from the beginning of the project, it? s important for yourself and team to have a clear understanding about what your chatbot will do

2. What are the key goals of your chatbot?

What are the main aims of your chatbot? It could be to drive sales, provide 24/7 customer support or engage with new and existing customers by gathering customer feedback and delivering new product information.

3. How will you measure your chatbot’s success

How will you determine the success of your chatbot? What will your Key Performance Indicators (KPI) be?

For example, you could look at click-through rates, the numbers of enquiries handled correctly or feedback statistics gathered.

4. Who is going to use your chatbot?

Have a clear idea about who is going to use your chatbot, what will be the user demographic? This may influence your chatbot’s persona.

5. Where will your chatbot be deployed?

Your audience should drive your chatbot platform choice if possible. If you can collect information on which messenger platforms your audience use then this should assist your decision. Now is also a good time to consider voice platforms such as Alexa or Google Home.
With over 1 billion active users Facebook Messenger is our favourite messaging platform.

6. What will your chatbot do?

Here you can really start to consider what sort of functionality the chatbot needs to provide and most importantly the conversations it will be able to support.
A good way to capture chatbot requirements is by looking at them as user stories. The story is in the same format: As a , I want , so that: for example:
– I?m a participant, I want to check what time I can start my event, so that I can be ready to leave in good time.
– As a business, I want to collect customer reviews, so that I can improve their experience.
– As a customer, I want to access my account details quickly and receive an account update through my personal assistant.

7. Will the chatbot have a character?

Will the chatbot have its own persona, will it have a character?
Is the chatbot going to just be a polite assistant or does it need a character to carry through your brand?

8. How will the chatbot create value?

Think about the overall chatbot experience for users. How will the chatbot ensure that users come back?
For example by providing a simple and well executed personal assistant then customers are going to use this as their first port of call to find information and/or contact your company.

9. How will people find the chatbot?

How are you going to drive people to find and use your chatbot?
Links on your website and also advertising on Facebook can be great places to start as well as content on your Facebook page.

10. How will you look after your chatbot?

How will you monitor the chatbots performance after its launch? In comparison to other projects, it’s important to note that once the chatbot is launched this is just the start of your journey. Essentially you are at the start of the optimization phase. You will need to provide resources to get the most out of your chatbot after it’s launch.
You will need to monitor user interactions, reactions, unanswered requests: so you can train your chatbot and improve overall user experience, training your chatbot is key!

Best Chatbot - Ready to start building


After working through these 10 questions you should be well on your way to understanding your chatbot concept.

With all our new clients at The Bot Forge chatbot agency, we ask them to fill out our chatbot checklist, feel free to download and work through with other members of your team.

We hope you find this post helpful in getting to grips with your chatbot project, feel free to share if you find the 10 questions useful.

At the Bot Forge, we specialise in building chatbots so you feel free to contact us if you want to discuss further.