The Bot Forge named the leading chatbot and voice assistant agency in the UK by Clutch

Artificial Intelligence is a staple plot device in the sci-fi genre, often featured in a negative light. But in reality, predictive software improves the quality of life and leverages businesses to be more efficient and agile. No doubt AI technology can have a high-risk and high reward situation. If done correctly, its potential is unlimited. On the spot programming, automated customer support, and predictive analytics are just a few of its remarkable features.

B2B Companies Clutch UK IconWe at The Bot Forge understand the capabilities software development and AI technology can bring to your organization. With bespoke chatbot and voice assistants as our core service, we can build the voice of your company to interact with your customers with no worries. Our process is guaranteed to make your lives, as well as your clients’ easier.

It is with great honor to announce that The Bot Forge has been chosen as one of the top AI companies in the UK. Our company is among the best on Clutch and it’s all thanks to the support of our esteemed clients.

“We are really excited to have been chosen as one of the leading chatbot and voice assistant agencies in the UK by Clutch.” – Adrian Thompson, Founder of The Bot Forge

We are grateful to be recognized as an industry leader. This award and our 5-star rating wouldn’t have been possible with our clients!

Want to implement a successful chatbot feature into your website?

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Check out our Clutch page to learn more about our previous work.


Creating a WhatsApp chatbot with Twilio and Dialogflow:

In this article, I’m going to cover WhatsApp business and dive into creating a WhatsApp chatbot.

Why is WhatsApp so important?

It’s official, WhatsApp has one or two users…yes, that’s the understatement of the year!

In fact, WhatsApp has 1.5 billion users from 180 countries, that makes it the most popular instant messaging app worldwide. This messenger is handy for being secure, fast, and easy to use. It’s not just about the massive number of users though, it’s about engagement. WhatsApp users send about 65 billion messages per day, that is about 750,000 messages per second! WhatsApp usage shows no signs of slowing down.

WhatsApp for Business

Message us on WhatsApp- WhatsApp for Business.

In 2018 WhatsApp announced the official launch of their platform made for business. This allows companies to communicate with clients using WhatsApp for Business instead of having to use their own personal numbers. This will allow companies to automate, sort, and respond to messages on this incredibly popular messaging channel.

As of May 2018 WhatsApp for business had 3 million users.

Whatsapp is well known for protecting your data which includes chats, documents, status updates, photos, videos, voice messages, and calls via WhatsApp’s end-to-end encryption.

As a customer, you know you’re interacting with an officially approved business and all of your rights are protected by WhatsApp’s secure environment so its no doubt that the Whatsapp business client offering is becoming increasingly popular.

Whatsapp Business App

Business Profile

The WhatsApp business client has been built with the SME in mind. The app can help you provide customer support and deliver important notifications to your customers. These WhatsApp Business accounts help brands to improve brand loyalty. A business profile gives the company a familiar “face” and identity.

First off you need to grab the Whatsapp Business App for your mobile phone of choice which is free to download.

WhatsApp Business Profile

Users can create a business profile with helpful information for their customers such as their address, business description, email address, and website.
Steps- Update your business: Open the Whatsapp Business app → Open Settings → Open Business Setting → Business Profile.

Messaging Tools

The Business client provides some really useful automated messaging functionality.

Welcome message

WhatsApp Welcome Message

You can tailor your own greeting message and send to customers who message you for the first time or after 14 days of inactivity.

Quick replies

WhatsApp Quick Replies

Businesses can create their own standard quick reply messages to streamline their conversations and save time.

Away message

You can tailor your own away message and reply when you are away.

Steps- Use messaging tools: Open the Whatsapp Business app → Open Settings → Open Business Setting → Select Away message/Greeting message/Quick replies.

Contact Labels

Another useful feature is the ability to organise chats and contacts with labels.

WhatsApp Contact Labels

Steps- Use Labels: Open the Whatsapp Business app → Open Chat → Open Menu → Select Label chat


The business app also provides statistics covering messages sent, delivered, read, received.

Steps- Access Statistics: Open the Whatsapp Business app → Open Settings → Open Business Setting → Statistics.

WhatsApp Business API

WhatsApp Business API is the enterprise offering for the platform.


The prerequisites for using WhatsApp commercially via the WhatsApp Business API is to either apply for an own account directly from WhatsApp or to buy access from one of the official Solution Providers.

Access to the WhatsApp API has been limited, to say the least, the program is currently in a limited public preview, In fact, at the time of writing, there are only around 40+ companies listed as solution providers. You can still request access but there is no guarantee when/if this will be provided, I think Facebook will be favouring end client/solution provider applications with large estimated numbers of messages. Once you have gained access you will also have the technical challenges of getting set up. A quicker/simpler option is to use one of the solution providers for now. At least whilst you wait for your application access to be approved!

For the purposes of this article, we are going to look at using Twilio as our WhatsApp solution provider.

Girl using WhatsApp chatbot

So what is a WhatsApp chatbot and what are the benefits?

A WhatsApp chatbot is similar to a Facebook Messenger Chatbot. When a user interacts (WhatsApps) your number then the response is handled by your chatbot. So what are the benefits?

Bikeshop chatbot

Creating a WhatsApp BIKE SHOP Chatbot with Twilio and Dialogflow

We are going to look at building a WhatsApp chatbot for a bike shop. The chatbot will be able to answer a simple set of bike shop related questions and book your bike in for a service. We will use Dialogflow to create our chatbot and then connect this to the Twilio Sandbox for WhatsApp. The sandbox enables us to prototype with WhatsApp immediately, without waiting for the approval of our number.

There are some things to consider using the sandbox:

If you tell your customers that you will be using their email address and mobile phone number to send them information about your services and products, you should do that and nothing more.

Step1 — Setup Up Your Twilio Account

Signing up with Twilio is the next step and it’s free with no need to provide a credit card, bonus!

  • Try sending messages:
    1. First by sending a message to the test number to link your number to the sandbox.
    2. Then Send a One-Way WhatsApp Message. It’s interesting to note that you must use a pre-approved template from WhatsApp.
    3. Try sending Two-Way Messaging. Note 2-way messaging means you now have 24-hours between your Sandbox and your WhatsApp account, without the use of templates.

Step2- Create your Dialogflow Agent

We won’t go into detail here into how to create a Dialogflow agent you can learn more here there are are plenty of good resources, we recommend taking a look at this. If you want to use the agent we have built you can create an agent and use the restore from zip feature of the Dialogflow console to import our agent which you can download from here.

Step3- Enable Twilio Integration in Dialogflow Agent

In the Dialogflow console → Under integrations → select Twilio (Text messaging) → in the settings window, there will be a Request URL (seen here in green).

Dialogflow Console

Copy this URL and go to your Twilio account in the Sandbox configuration and paste into the “WHEN A MESSAGE COMES IN FIELD”.

Dialogflow Twilio

Once you’ve done that go back to your Dialogflow Twilio settings window and input the rest of the account details: Make sure you have your Twilio API Credentials to hand, you will need Account SID, Auth Token, Phone number — Used to authenticate REST API requests.
Steps- API Credentials: Log-into Twilio → Open Dashboard → Open Settings → General.

Step4- Testing your Agent

At this point, if you have properly carried out all the steps you should be able to send a WhatsApp message to your number and the response will come from the Dialogflow chatbot. You can see ours below. Notice the sandbox limitation; Sandbox numbers are branded as Twilio numbers.

WhatsApp Chat Conversation

Our WhatsApp chatbot in action

Adding some other cool functionality

Hi {{1}} your bike {{2}} is completed and can be collected when it’s convenient, the cost for the work is {{3}}. Details of work carried out : {{4}}

Once your Twilio number has been enabled for WhatsApp you can also create your own templates.

Going into Production?

If you want to start using the Twilio API in production you need to enable your Twilio numbers for WhatsApp. This involves initiating a request via Twilio. Fill out this form to send the request. Once you have provisioned your numbers you also need to provide Twilio with your Facebook Business Manager ID.

Creating a WhatsApp Chatbot with Trengo

Trengo offers an omnichannel collaborative platform for their customers. They provide the ability support enquiries across multi channels. One of the cool things about their technology is that their platform supports Business WhatsApp and they have the ability to create chatbots on their platform which can be directly linked to a Dialogflow agent, which is great if you want to create a Dialogflow powered chatbot and easily connect to a WhatsApp number!


Interested in your own WhatsApp chatbot?

General Data Protection Regulation (GDPR) entered into force and was fully operational as of May 25th 2018. You can read all about it here. The new regulations brought a series of changes and improvements while strengthening the current regulatory framework. The GDPR applies to any website or mobile application collecting data from EU residents and that means chatbots and voice assistants as well!

Despite some myths and misunderstandings around GDPR the regulations there has been some success in the new policy despite still being described as being in a transition period. With incidents such as the Cambridge Analytica scandal last year users are even more concerned as to what we do with their data.

It’s important to note that, 71% of UK adults want tougher action in penalising companies that abuse our data privacy by misusing third-party data.

If you use chatbots as part of your sales and marketing strategies, you’ll need to make sure the processes you use to collect consumers’ personal data, as well as what you do with this data are in line with GDPR. Read on for some tips on how to ensure that your chatbots are GDPR compliant.

1. User Consent

Consent is not valid unless it is “freely given, specific, informed, and unambiguous.” Basically, that means a “clicked” agreement is required.
For websites your privacy notice is a great place to get consent from users. Here is a great example:

Privacy popup example

Don’t forget to update your privacy policy!

One of the rules of the GDPR is that all companies utilizing consumer data need to have a clearly stated privacy policy which contains the following pertinent information:

  • What information is collected?
  • Who is collecting it?
  • Why is it being collected?
  • How long will it be used for?
  • Who will it be shared with?
  • How can consumers withdraw from the agreement to give their data?

For a chatbot, it should provide users with a clear-cut, transparent, distinguishable, and easily accessible form to understand what data is collected, and how it will be used by the bot and organization. This needs to be provided at the start of the conversation and also its often a good idea to provide an easy way to access this in future e.g for bots supporting NLP a free text intent or part of an integration menu such as Facebook Messengers:

GDPR Chatbot consentChatbot Privacy Consent

We’ve found that having a privacy page in place listing all the important information is also an effective way to aid in compliance.


2. Allow users to have their data forgotten

According to the GDPR, users should be able to request that all their Personal Data is removed.

Chatbots need an intent to support this e.g  ‘please forget my data’, ‘delete my personal data’, etc. Or this could be part of the menu system:

Erase Data Chatbot Option

This data removal request needs to be followed up correctly.

3. Allow users to retrieve their data

Users should be able to retrieve their Personal Data.

Chatbot users should be provided with a clear and simple way to access, review and download copies of their data (in an electronic form) that was collected, free of charge. This can be actioned in multiple ways. You could either build a dialogue for this e.g  ‘please tell me what data you are storing’, ‘can you send me my data’. The response should present the data to the user or send an email to start the process.

Allow Data Retrieval Mechanism

4. Use personal data for the stated purposes only

This is vital for becoming GDPR compliant. Your online chatbot may be an informal way of collecting personal data, but it is still considered to be a data collecting and processing tool and so will fall under the GDPR legislation.

Clearly stating what information is used for is key. This means that you are only able to use the data for the stated purposes, such as sending newsletters, emails, SMS marketing messages or contacting users on Facebook Messenger.

Implement a mechanism to make sure users are clear as to what you will do with their data. This can be added as part of a welcome or supported by intent match or part of the privacy policy.

Chatbot Privacy use of information.

If you tell your customers that you will be using their email address and mobile phone number to send them information about your services and products, you should do that and nothing more.

5. Leverage Chatbot Conversation

Chatbots provide an engaging interaction medium for users which is no doubt enhanced by a personalised experience. This will often mean that a chatbot needs to collect some personal data from their users. When designing chatbots always remember to keep privacy first in mind. With a chatbot, it is easy to ask for a users permission and explain why you need it because you are already in a dialogue with your user.

Use opportunities when available to clarify and advise users during the conversation.


6. Safeguarding Data


There are two important roles defined in the GDPR that affect you as a company and the chatbot you build. Firstly, the data controller and secondly, the data processor:

  • Data Controller represents the entity which determines the purposes and means of the processing of personal data
  • Data Processor represents the entity which processes personal data on behalf of the controller

Data controllers are the decision makers about which personal data gets collected, stored and processed – so most companies are considered controllers!

Chatbots are all about data. If you want to create a solid conversational experience, you need to use Natural Language Understanding (NLU) and dialogue systems. The underlying machine learning algorithms need training data in order to improve and learn. Collecting this data is necessary to train the models and the more data you have the better the bot performs.

Data is essential – but it’s also vital to reduce the risk of data breaches and adhere to the GDPR  data processing principles.

With GDPR you are prohibited to store this data without explicit consent from users or if there is no legitimate reason to store this data. If you do have a need to store this data to improve your chatbot’s interaction with consumers, you may not do so unless you have explicit consent.

It’s common for many web and messenger servers to keep different types of logs, such as access, error or security audit logs. These logs might hold personal data such as IDs, IPs, and even names.

Reviewing your logs will allow you to find any personal data and deal with it accordingly.

Cloud Compliance

At The Bot Forge we use the Dialogflow natural language processing engine to create our chatbots. Using Google Cloud services means we can rely on GDPR being upheld with regards to our chatbot data:

At Google Cloud, we champion initiatives that prioritize and improve the security and privacy of user data. We’ve made multiple updates to ensure that Google Cloud customers can confidently use our services now that the GDPR is in effect.

We have peace of mind as compliance with the GDPR is a top priority for Google Cloud. It’s important to have this confidence when using third-party services which handle your data.

Want to talk about GDPR and data privacy?

Did you know that more than 100,000 businesses are using chatbots to help optimize their customer experience?

Customers want instant replies, and chatbots are the way to achieve this, according to a 2018 Forbes article.

Here at The Bot Forge, we have been providing custom software development and AI services since 2018.

What they say

After working with many clients in many industries, we are thrilled to announce that Clutch, a B2B ratings and reviews firm, has listed us as one of the leading AI companies in the UK.

Additionally, we are on Clutch’s Leaders Matrix for top AI developers in the UK. The Leaders Matrix shows companies that are at the top of their targeted markets. The Bot Forge is one of the nine leaders on the Matrix.

Clutch Leaders Matrix- The Bot Forge

We could not have received this recognition without our clients. We have worked with small and mid-market businesses, and these businesses represent a variety of industries.

The industries they are in include the business services, financial services, and IT industries.

We received a 5-star rating from Stitch AI, a digital engagement solutions company. We provided web development services to the company; initially, Stitch AI needed assistance in building a web portal where it could create advanced lead generation chatbots for any industry vertical.

Clutch Review- The Bot ForgeWe created a platform that helps the client manage its customers’ chatbots, and we continuously work with the client. The client has been happy with the quality of our work.





“…we’re happy with their work, and they’ve fixed any bugs in a timely manner.”

— Managing Director, Stitch AI

Our Vision

At The Bot Forge, we are committed to our clients’ satisfaction. Our clients make us who we are

“Our vision is for our agency to become a global champion in creating custom chatbot solutions for our customers,” said Adrian Thompson, founder of The Bot Forge.

Clutch’s sister site, The Manifest, which serves as a guide for businesses, also listed us as one of the top AI developers in the UK.

You can also see us on Visual Objects, Clutch’s portfolio-sharing sister site that features us on its list of top software developers.

Let us help your company revamp its customer experience.
Visit our Clutch profile.

Conversational AI Terminology Cheatsheet

Conversational AI technology is not new, but the advanced in the technology has driven a major growth in the industry and what can be achieved in its role solving business problems for many types of industries.

We talk about Conversational AI a lot on our website and blog, after all this technology is at the core of what we do at The Bot Forge.
You may well have encountered some of the different terminology used. But what do developers and technologists really mean when they use these terms? Having a simple understanding of some of the more frequently used terms can be useful when thinking and talking about your chatbot or voice assistant strategy. This conversational AI terminology cheatsheet aims to help you understand; no technical knowledge required!

  1. Algorithm

    An algorithm is a formula for completing a task. Wikipedia states that an algorithm “is a step-by-step procedure for calculations. Algorithms are used for calculating, automated processing and data processing and provide the foundations for artificial intelligence technology.

  2. Artificial Neural Network

    Artificial Neural Networks or ANN are artificial replicas of the biological networks in our brain and are a type of machine learning.  Although nowhere near as powerful as our own brains they can still perform complex tasks such as playing chess, for example AlphaZero, the game playing AI created by Google.

  3. Artificial Intelligence

    AI research and development aims to enable computers to make decisions and solve problems. The term is actually a field of computer science and is used to describe any part of AI technology of which there are 3 main distinctions (1)

  4. Big Data

    Big data describes the large volume of data – both structured and unstructured – that floods through a business and its processes on a day-to-day basis. In the context of AI big data is the fuel which is processed to provide inputs for surfacing patterns and making predictions.

  5. Chatbots

    I think we have mentioned these once or twice! A chatbot is a conversational interface powered by AI and specifically NLP. They can be text-based, living in apps such as Facebook Messenger or their interface can use voice-enabled technology such as Amazon Alexa.

  6. Cognitive

    Cognitive computing mimics the way the human brain thinks by making use of machine learning techniques. As researchers move closer towards transformative artificial intelligence, cognitive will become increasingly relevant.

  7. Conversational Design/Conversational Designer

    Whilst not a technical term its a relatively new role which has grown to being a vital one with the rise in the popularity of conversational experiences. It’s important to understand what this new breed of skilled professional brings to a chatbot project and why they are so important. Conversation design is the art of teaching computers to communicate the way humans do. It’s an area that requires knowledge of UX design, psychology, audio design, linguistics, and copywriting. All of that put together helps chatbot designers create natural conversations that guarantee a good user experience.

  8. Deep Learning

    Also known as a deep neural network, deep learning uses algorithms to understand data and datasets. Deep Learning is a subfield of machine learning concerned with algorithms inspired by the structure and function of the brain called artificial neural networks. Deep Learning techniques have become popular in solving traditional Natural Language Processing problems like Sentiment Analysis.

  9. Entity and Entity Extraction

    Entities are also sometimes referred to as slots. An entity is used for extracting parameter values from natural language inputs. Any important data you want to get from a user’s request will have a corresponding entity.  Entity extraction techniques are used to identify and extract different entities. This can be regex extraction, Dictionary extraction, complex pattern-based extraction or statistical extraction. For example, if asked for your favourite colour you would reply “my favourite colour is red”. Dictionary extraction would be used to extract the red for the colour entity. What that means in the real world is types of product, locations, model numbers, parts numbers, courses etc: basically anything related to your business which needs to be understood and extracted from the conversation.

  10. Intelligent Personal Assistants

    This term is often used to describe voice-activated assistants which perform tasks for us such as Amazon Alexa, Google Assistant, Siri etc instead of text-based chatbots.

  11. Intent

    An intent represents a mapping between what a user says and what action should be taken by your chatbot. A good rule of thumb is to have An intent is often named after the action completed for example FindProductInformation, ReportHardWareProblem  or FundraisingEnquiry.

  12. Machine Learning

    Machine Learning or ML for short is probably used by you every day in Google search for example or Facebooks image recognition. ML allows software packages to be more accurate in predicting an outcome without being explicitly programmed. Machine learning algorithms take input data and use statistical analysis to predict an outcome within a given range. Machine learning methods include pattern recognition, natural language processing and data mining.

  13. Natural Language Processing

    Natural language processing (NLP) is broadly defined as the automatic manipulation of natural language, like speech and text, by software. NLP is a branch of artificial intelligence that helps computers understand, interpret and manipulate human language. NLP draws from many disciplines, including computer science and computational linguistics to fill the gap between human communication and computer understanding.

  14. Natural Language Understanding

    A subfield of NLP called natural language understanding (NLU) has begun to rise in popularity because of its potential in cognitive and AI applications. NLU goes beyond the structural understanding of language to interpret intent, resolve context and word ambiguity, and even generate well-formed human language on its own.

    NLU algorithms tackle the extremely complex problem of semantic interpretation. That is understanding the intended meaning of spoken or written language. Advances in NLU are enabling us create more natural conversations.

  15. Sentiment Analysis.

    Sentiment Analysis is the process of determining whether a piece of writing is positive, negative or neutral. More advanced analysis would look at emotional states such as “angry”, “sad”, and “happy”.

  16. Utterance

    An utterance is anything the user says via text or speech. For example, if a user types “what is my favourite colour”, the entire sentence is the utterance.

  17. Conversational IVR

    Conversational IVR is a software system which uses voice commands from customers. This allows them to interact with IVR systems over telephony channels.

    Whereas traditional IVR systems had speech recognition technology to handle simple voice commands such as “yes” or “no”.  Conversational IVR allows people to communicate their inquiries in more complete phrases via a natural language understanding. Callers can describe questions or concerns in their own words which is then matched to an intent by natural language understanding.

We hope you have found this Conversational AI Terminology Cheat-sheet helpful.
Comment if you think I’ve missed any terms out which should be on the cheat sheet.

If you want to talk about your chatbot project why not book a free consultation with us.

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