Carly Chatbot
Sports Events Chatbot
Users
Facebook Messenger users.
Our goal was to create a Facebook Messenger chatbot for endurance events.
Introduction
The Project
The chatbot helps people find their next sporting event and enables them to click directly to the active directory listing.
The chatbot also has powerful notification functionality so users can receive daily/weekly notifications for new events based on their own criteria. Users can set their own location and event alerts easily via the chat interface.
Chatbot brief
Specifications
We wanted to create a chatbot which could assist people in finding their next endurance event by utilising the Active Network search api. We aimed to provide the following features:
Facebook messenger menu integration
Event Notifications
Manage notifications for Last Minute Events, Upcoming Events, Event Offers.
Advanced Event Search
Search by:
Event Type, Location, Free search, Date.
Location
Save/Update user location
Help
Information, Contact Support, Feature Request.
Chatbot Persona
Sporty persona for chatbot
How we solved it
Our approach
We wanted to create a fun sporty persona for our Facebook Messenger Chatbot so we called her Carly and made her responses upbeat and friendly. We are also utilising some of the Facebook Messenger integrated features such as the menu system and ability to serve push notifications to users.
The chatbot is enabled by the Active Network activity API. We use the API to distribute events and activities from the ACTIVE.com database. This data powers the search and notification functionality.
Carly calls the API to get the information she needs to respond to the user.
The solution
The chatbot we created is integrated within the “Facebook Messenger app” users can contact it through the private “Messages” feature of their page, or directly through the Messenger App. Carly is a great direct marketing tool.
Direct Marketing via Facebook Messenger many times better than e-mail. Engagement via Messaging Apps gives much higher user engagement than e-mail.
Facebook Messenger chatbots can benefit from:
- High customer engagement
- High conversion
- High Open Rate, 4-5 x higher compared to e-mail
- High Click Through Rate, 3-5 higher compared to e-mail
