Requirements & Data Collection
Rossano Ferretti was clear in its vision of using conversational commerce. They wanted to utilise chatbot technology to help sell the correct luxury haircare products to their customers by matching the products correctly to hair type. These personal recommendations would come in the form of an interactive quiz, and would be key to Ferretti Bot's interactions with its customers.
Initially, we worked closely with Rossano Ferretti to understand their brand, its values and its range of luxury haircare products. This enabled us to understand the brief and design the most effective conversational capabilities to meet the requirements.
Conversational Design & Chatbot Training
To plan the chatbot's conversational capabilities we asked our conversation designers to streamline the chatbot responses and map conversational flows. For the product quiz, we knew the details of the questions to ask, and the associated attributes to manage the flow of the conversation.
Other flows were designed to cover general product inquiries, faqs, and salon information. Extensive custom entity work was also needed to support the quiz and product and hair types.
Italian & English-Speaking Chatbot
Although using the same conversational aI core functionality we needed to create 2 different language versions to support English and Italian. All the training data and utterances were tracked and collaborated on via our chatbot scripts. For the Italian translations, we worked closely with the Rossano Ferretti team in Italy to create the correct utterances to train the conversational AI model and all responses needed to be translated.
The project involved a number of custom features and integrations which were developed and deployed by our software team.